Buying insurance online in 15 minutes… does it seem too good to be true? Studies show that in most cases, it probably is. In fact, the average consumer spends four hours researching and buying insurance online.
A recent study also shows that 80% of those who shopped online for insurance ended up going offline to purchase. And, over 60% of those going offline to purchase ended up buying through an agent in-person. An additional 31% purchased through a local agent over the phone. (comScore, Inc., 2011)